AmTiquing Trivia:

Best Quality Demi or Half Ostrich Plumes

Large Full Heads - Beautifully Curled - Especially Desireable for Stand Up Trimmings Now in VogueThe Demi, or Half Plume is the most popular style for the trimming of small hats, turbans and all such styles as require height. They are largely used in clusters of twos, threes, or fours, and give a splendid effect. Special value 9-inch Demi Plume, black only, price each 33 cents. 12-inch Demi Plume, rich in appearance, colors black, white or cream, price each 99 cents. 15-inch Demi Plume, our best and largest size, made from most carefully selected stock, extra full and wide. Colors black, white or cream. Great $3.00 retail value. Price each, $1.87

Sears Roebuck Catalog 1912